Bespoke Content
Tailored stories that connect brands to real people.
We tell stories on radio, television, print and online, which reflect the South African and African reality. Our content embraces high production values and seeks to reflect the nuance that is often lacking in the South African media.
Bespoke Content
We conceptualise and create original bespoke content for media outlets and commercial partners. A lot has been said about brand story telling, and the resurgence of narratives in the building of a brand. In some instances, large corporates don’t necessarily know how to tell their own stories. Often, they will communicate what they know – facts, figures, PE ratios and stock prices. In crafting a reputation in the digital era, brands must think beyond the obvious. They must tell human stories to connect with human beings.
That is where we come in.
We are accomplished story tellers, across a variety of media. We know how to frame and create stories that have journalistic integrity, and an emotional touch point. Examples of our work include the Face-to-face with Success podcast series for PRIMEDIA broadcasting, in partnership with Nashua Mobile, Africa Connected with Standard Bank and Talk Radio 702. These series can be found on www.702.co.za
#Startupdiaries is another series we have created for City Press newspaper and can be accessed on fin24.co.za. We have also crafted and published a booklet for Old Mutual’s Masisizane Fund.
